Three Ways to Increase Mortgage Applications
If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application.I spent years working in the mortgage industry, and my goal was to close one loan per week.Monday through Friday I would find myself a spot in the back of the office where I could pound ... more...

Prospecting Your Customer
When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.We all have our sales goals to meet on a weekly, monthly, or quarterly basis. This doesnt mean that once we get a sale out of our customer, that we hurry them out the ... more...

Setting Realistic Goals
When we make a sale, or take one step closer to meeting our goal, we are overcome with a felling of achievement which motivates us to sell more.Im sure that anybody who is reading this article has been in the situation where they may have been given unobtainable goals from one of their bosses, ... more...

Evaluating Your Customer
It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. For all you know, you could be selling your customer something that they already have, or something they dont want, dont need, or cant afford.This is why it is ... more...

Mortgage Leads, Choosing the Best Option
When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you.While working as a loan officer, I dealt with my fair share of mortgage lead companies. Along the way, I ... more...

There's a Referral for Everyone
I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didnt like each other, and spent most of the day avoiding one another.Here are ... more...

Shopping for A Mortgage? Do Your Homework First
If you happen to be shopping around for a mortgage, it is very important that you first take the necessary time to do your homework.When I say homework, I am talking about research. There are so many loan programs out there that it is easy to get lost in all of the mortgage jargon that people in ... more...

The Never Ending Sale
Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends.This way you can ensure having their business forever.When working as a branch manager a few years back, I was never ... more...

3 Ways To Sell and Have Fun Doing It
There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something a little different if not drastic.Listed below are the three fun and exciting ways to take that giant leap and start having fun selling your product! The Sidewalk ... more...