Your Customer is Not a Statistic
When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic.Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out next?Just ... more...

Follow Up With Your Customer
After you go through a sales session with a customer, wether you sell them a product or not, follow up with them. Otherwise, your time was all but wasted.Every part of a sales process from the initial contact, to the presentation of the product, to the final step, following up, are all equally ... more...

Building an Action Plan
Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.This is why it is so very important to have an action plan.An action plan, simply put, is a plan of action, there just ... more...

3 Ways To Overcome Pricing Challenges
How many times have you had a customer say to you; Ive been shopping around and XYZ mortgage company can get me a better rate and wont charge me any points.well . . .The lower rate might hold some truth to itbut lets face it . . .Nobody works for free!Here are three things you can do too win your ... more...

Mortgage Leads, Where to Begin
If you are considering investing your hard earned money with a mortgage lead company, or you are switching lead companies because you have gone through the pain of seeing your money go down the drain, here is a good place to begin.Before you take that leap of faith with a lead company, take a step ... more...

Mortgage Leads, You Get What You Pay for
There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, some allow you to set up a ... more...

Expert Qualities in Sales
If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product.Why is it that when a doctor recommends a product, people buy it without any ... more...

Quality Internet Mortgage Leads
If you are a loan officer or mortgage broker on the market for internet mortgage leads. Sometimes it may be better to go after quality leads, as opposed to buying your leads in quantity.If you are looking for internet mortgage leads in quantity, or bulk, you will get a heck of a lot of leads for ... more...

Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to its desired location, as opposed to the business card which is handed directly to a person ... more...