Putting Benefits Before Features
Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation.As I listen patiently and attentively, I privately critique the sales person as they make their pitch.I look for certain things, the basics, are they making eye contact with me, do they ...
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Picture Yourself a Winner
In the work place, the amount of good things that happen to a person during the day far out number the amount of bad things that happen, so why do we spend so much time stressing over the bad things when we should be smiling about the good things.One reason being, when something bad happens, such ...
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Turn Your Customer Complaint into a Positive
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customers complaint into a positive.1. ListenWhen a customer comes to you with a complaint about one of your products or services, ...
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Shopping for a Mortgage, Avoid Three Common Mistakes
Buying a home or refinancing one is perhaps the largest financial transaction you will ever make in your life, so you want to be sure to avoid any mistakes that may cost you in the long run.When you are deciding on a mortgage, you certainly dont want to make your decision by flipping a coin.You ...
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Sharpening Your Sales Skills
Making a living in sales can be very rewarding, however, it can also be tough at times. That is why it is very important to stay on top of your game at all times.Making a sale doesnt happen by accident or by luck, the sale is made because the person doing the selling has done a good job of ...
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What Not To Do With Your Leads
Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, its what we do with them once we get them.One of the most critical mistakes a sales person can make once they receive a lead, is ...
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Giving Referrals to Get Referrals
One of the best ways to get a referral is to give a referral. When you give someone a referral, they are forever grateful and will feel obligated to return the favor.Before you can go ahead and give someone a referral, you must know them and know their business, this much is obvious. You wouldnt ...
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Relax Your Customer
One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.Relaxing your customer is important to any type of sales situation you may find yourself ...
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Mortgage Marketing in the 21st Century
For loan officers and mortgage brokers, marketing the benefits of your products to your potential customers is very important to the success of your business. It is also important that you keep up with your competitions marketing concepts.Marketing can rear its head in many ways. Verbally, through ...
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Don't Let Your Hot Leads Cool Off
Every day in sales and business is critical. That lead you receive today, could very well be in the hands of your competition tomorrow.That is why I cant stress enough the importance of taking full advantage of your leads once you receive them.Leads are not meant to sit around pinned onto bulletin ...
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