Get the Most Out of Your Current Customer
The customers you already have could be your biggest lead source, and you may not even realize it.Think about it this way, every customer you have, most likely has brothers, sisters, parents, cousins, and friends, so why not tap into it.Here are a few ideas to draw leads out of your current ... more...

The Power of Knowing Your Customer
Often times we believe the depth of our customer does not extend beyond that of the business they do with us.In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers about non-business topics, you will find that, more often than not, ... more...

Body Language, Five Key Ingredients
When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well.Your body language consists of many key ingredients, but here are the five that are ... more...

Two Ways to Market Yourself Without Spending a Dime
Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.For starters, smile often if not always. Im sure you are familiar ... more...

Mortgage Leads, The Approach to More Sales
If you are a loan officer or mortgage broker that is in the market for mortgage leads, your salesmanship has a lot to do with the end results of the mortgage leads you receive.If you are dealing with a good reputable mortgage lead provider that delivers good quality leads, than you are off to a ... more...

Ask for the Business
Many times in the process of making a sales presentation to a potential client, we will break down our product piece by piece, explaining all of the features and benefits it has to offer, then we expect our customer to have immediate buy in, and purchase our product based on the presentation they ... more...

What Not to Display on Display Signs
If you are promoting a product and you are doing some advertising with displays, dont allow for your customer to know everything. Otherwise, they wont have a reason to call you, or come visit you.For instance, when I was working in the banking industry, we displayed our rates on a fancy looking ... more...

Probe Before You Sell
When selling a product to a customer, it is very important to find out as much as you can about your customer and their needs before you proceed with your sale.This is commonly referred to as needs based selling.The most effective way to find out about your customers needs, is to ask probing, ... more...

Paint a Picture With Your Words
Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a visual of your product, or a visual of themselves using your product.When you are meeting someone face to face, and you can show them your ... more...