Branding Advertising Agency
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package ... more...

13 Extra Costs to be Aware of Before Buying a Home
Whether you're looking to buy your first home, or trading up to a larger one, there are many costs - on top of the purchase price - that you must figure into your calculation of affordability. These extra fees, such as taxes and other additional costs, could surprise you with an unwanted financial ... more...

Brand Identity and the CEO
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. What do the most successful brand initiatives have in common? he asked. I shared an observation with him based on many years of having similar conversations and being involved in ... more...

What To Expect In Closing Costs On A Home Purchase
Many are taking advantage of this years low mortgage rates to purchase a home. Pent up with excitement, many families, who have scrimped and saved for a down-payment, jump for joy when the mortgage lender finally approves their application. But, they should realize that theres a whole new set of ... more...

High Profit Real Estate Investing--Make a Good Deal Every Time!
Knowing what a Good Deal is Is the Key to Success in Real Estate.Dear Investor,Take this little survey: The most important key to Real Estate Success is:1. Finding Motivated Sellers2. Funding Your Deals3. Negotiating4. Knowing a Good Deal when you see one.Yes all of them are important. And if you ... more...

Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be over the top in quality and style.How ... more...

Real Estate Rookies Need to Work Smarter, Not Harder!
The housing boom has attracted a flood of newcomers to the real estate profession. Those that have been downsized, retirees and even people who just want a better life style see real estate careers as exciting, less stressful and offering high rewards.But they soon discover that the real estate ... more...

Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!If you are like most exhibitors, you were disappointed from the results at your last expo. There is only one reason for dismal results from an expo and that is not knowing how to ... more...

Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand ... more...

Construction Loan Basics
It might not be too big of an exaggeration to say that the construction loan is one of the more daunting aspects of building your custom home. Before we started our project, I had nightmares about trying to pay two full mortgages at the same time (our existing mortgage and the construction loan), ... more...

Brand Image Brand Identity Guru
Having a brand image is not a have or have not proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think youre something completely different. Thats when a brand ... more...

Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related ... more...