Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brandor have its famous brand but no facilitieswhich would you choose? Its not a trick question. But it demonstrates the power of the brand. Walk into any bank and say hi Im Coca Cola, how ... more...

For Sale By Owner - Prepare for Success
So you want to sell your home without a real estate agent. Like hundreds of thousands of other homeowners, you've chosen this option because you don't want to pay those large commissions to an agent. Many people who have tried it in the past will tell you that selling your home on your own can be ... more...

Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies dont have a ... more...

Hook Me Up With A Human
Oh, what has happened to the carbon-based organizational interface? Many organizations have digitized humans aka carbon-based units - out of existence in their customer service operations. Now, I love digital technology as much as anyone, but it is time to bring the people back into their ... more...

How To Buy Bargain Property At Auction
Do you want to invest in profitable property or simply buy a new home at a bargain price? If so, you want to consider property auctions.Properties sold at auction are often owned by mortgage lenders after repossessions, former council / housing association homes or have being empty for some time ... more...

Guide to Remortgages
Here is a useful guide to remortgages. What is a remortgage? A remortgage is when the terms of the original mortgage are renegotiated, and usually means that the borrower increases the amount that they are borrowing, which is often possible due to a rise in the value of the property.A remortgage is ... more...

Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind." Changes in a quantitative measurement of brand equity can show the ... more...

Real Estate Investing The Job Escape
Real estate investing is pretty unusual in lots of ways. Real estate investing is creative. Real estate investing is risk-taking excitement. Real estate investing is diverse activity. Most of all, real estate investing is very profitable.I'll never forget the words of one of my professors who said, ... more...

Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.Here are some tips I recommend:Get ... more...

Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger ... more...

Where Does Your Real Estate Commission Fee Go - Why is The Commission so HIGH?
Many who have bought and sold properties through Realtors numerous times; even many real estate agents themselves, don't know where the commission money goes. After all, when a property sells for hundreds of thousands of dollars and the commission is tens of thousands of dollars, it seems like ... more...

Homebuyer's Loan Guide
If you are a homebuyer, there are a few points on a homebuyer's loan that you should keep in mind. These pointers simply ensure that you dont burden yourself with a loan or repayment and that you can get a justified return on your investment.The pointers to a loan for homebuyers are:1) Work out ... more...

FSBO You Can Save Thousands in 7 Easy Steps
1.Determine Your Market Value: Some of leading edge real estate brokers offer a free over-the-net home evaluation. Online; city and county tax records, Realtor.com, bank on line home evaluation tools. Local legal business newspapers.2.Preparing Your Home To Sell: The idea is to have the best home ... more...