Mortgage Marketing and Advertising: A Material Approach to Realtors
In the mortgage business, your service is intangible. A realtor cannot smell, touch or feel your service. Many loan officers struggle with this. You depend on your words to convince realtors of your worthiness. And realtors are quick to judge if theyll even entertain the idea of getting to know you ... more...

Help I Need Traffic To My Website
Its no secret, the lifeblood of any website is the amount of traffic that consistently visits it on a daily basis. Generally speaking large amounts of traffic leads to an increase in sales and income. Poor traffic leads to disappointment and zero dollars in your pocket. This article outlines ... more...

10 Elements Every Direct Mail Piece Should Have
Dont want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:1. A clear, bold headline. On the envelope or front of the mailer there ... more...

Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.Shoving keywords in anywhere they can possibly go is not considered search engine copywriting ... more...

Soul Band for a Party
Was the request six months ago, a sixtieth birthday party, the client said. It got me thinking. There is a whole untapped market out there for people who lived as teenagers and twenty somethings through the sixties and seventies. They are all coming up to this big sixtieth birthday date and they ... more...

The Quickest Way to Significantly Increase Your Net Worth
Your net worth equals what you own minus what you owe. It is commonly referred to as the difference between your total assets and your total liabilities.Heres a simple illustration:Home Value = $350,000 Mortgage balance = $150,000 Investments = 100,000 Credit cards = 20 ... more...

If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers.. ... more...

6 Ways to Generate 100 Free Mortgage Leads in 20 Days
Could you use some free mortgage leads? If youre new to the mortgage business or a veteran loan officer who is a little short on cash, youll be happy to know there are several ways to generate free mortgage leads.Thats right. Even if youre dead broke, you can still generate good, quality, ... more...

Add a Single Element to Your Web Site and Multiply Your Profits
We want to talk to you about why your customers' successes, triumphs, and positive results are SO important for your business.The fact is, even if your web site is full of great sales copy and photos that illustrate all the fabulous features and benefits of your product or service, your ... more...