Why Most Advertisements Stink!
Question:What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If its your company name or logo hold out your wrist so I can whack it with a stick. Whats the answer? ... more...

The Truth About Shopping for Mortgage Rates
With so much lender advertising focusing just on rates, you may not be aware of the importance in choosing an experienced, reliable loan professional who can match you with the appropriate loan program. Good loan officers and mortgage brokers may quote todays rate when asked, but they will quickly ... more...

Why a Mortgage Professional Beats a Banker Every Time -- The Story Tells It All
The best way to explain why a mortgage professional is always better than a banker is to use an anecdote. My parents lived in the house I grew up in for 35 years, so it was finally time to move. They found a home they liked, made an offer, and signed a purchase agreement. After conferring with me ... more...

Real Estate Investment Requires A Team
I had a hard time at first with real estate investment. One of the reasons was that I tended to be a "lone wolf," trying to do too much myself. I've since learned that to really do well investing in real estate, you need to have a team of people you can trust and rely on. Here are some possible ... more...

Useless Real Estate Middle Men and How to Avoid Them!
How do HomeGain, Realtor.com, Service Magic and other companies like this make money? These companies are called lead generation companies. They spend vast amounts of money advertising on TV, the Internet, radio, and in print so that youll go to their website to find information about real estate. ... more...

Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby ... more...

Home Construction Loans
You can maximize your savings by shopping for a lender that can provide you with a combination loan. The combination loan starts as a construction loan. During this phase, your lender cuts checks to your builder and their subcontractors as they successfully reach significant steps in the building ... more...

More For Me Means More For You
How would you like to have what you want AND at the same time create a situation through which many people benefit? That can happen when you are bold enough to leverage the Universal Law of Attraction to attract more of what you want.Soon after moving into my new harborside condo, I sat down and ... more...

Too Many Cooks in the Kitchen After Wife Gets MBA
"Hesh, where is your business plan? It was a question I expected from my banker, but not from my wife. She tried to sweeten it by adding, honey? It didnt help. I looked at her in disgust. I realized I had created a monster.Let me explain. I had encouraged Sue to go back to school. The kids were ... more...