Recommending Products Vs. Selling Them
Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers.They were able to do this because they spent years building their book of business.Whenever a current customer walked ... more...

Know Your Product Before You Sell It
Product knowledge is by far the most important key ingredient to posses when it comes to selling your product.Before you sell your product, make sure you know it inside and out, you wouldnt want to be caught without an answer if your prospect had a specific question.Think about it, if you were ... more...

Putting Benefits Before Features
Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation.As I listen patiently and attentively, I privately critique the sales person as they make their pitch.I look for certain things, the basics, are they making eye contact with me, do they ... more...

Picture Yourself a Winner
In the work place, the amount of good things that happen to a person during the day far out number the amount of bad things that happen, so why do we spend so much time stressing over the bad things when we should be smiling about the good things.One reason being, when something bad happens, such ... more...

Turn Your Customer Complaint into a Positive
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customers complaint into a positive.1. ListenWhen a customer comes to you with a complaint about one of your products or services, ... more...

Shopping for a Mortgage, Avoid Three Common Mistakes
Buying a home or refinancing one is perhaps the largest financial transaction you will ever make in your life, so you want to be sure to avoid any mistakes that may cost you in the long run.When you are deciding on a mortgage, you certainly dont want to make your decision by flipping a coin.You ... more...

How To Get Your Phone Call Returned
When selling your product face to face with a customer, they have no choice but to hear you out completely. Ask yourself this question, If they were listening to you describe your product on their personal voice mail, would they hear you out, or would they delete you?Never leave someone a message ... more...

Mortgage Marketing in the 21st Century
For loan officers and mortgage brokers, marketing the benefits of your products to your potential customers is very important to the success of your business. It is also important that you keep up with your competitions marketing concepts.Marketing can rear its head in many ways. Verbally, through ... more...

Sharpening Your Sales Skills
Making a living in sales can be very rewarding, however, it can also be tough at times. That is why it is very important to stay on top of your game at all times.Making a sale doesnt happen by accident or by luck, the sale is made because the person doing the selling has done a good job of ... more...