Mortgage Broker Training: How to Secure Loyalty From Realtors
So youve just returned to your office after delivering an Oscar worthy presentation to a real estate agent. Theyre impressed and ready to do business with you. In fact, they promised to refer their next buyer to you. Good job, now you can kick your feet up on your desk and wait and wait and wait ... more...

Mortgage Marketing to Realtors Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement ... more...

Choosing The Right Mortgage For You
This article will help you understand the differences between a variety of mortgage options. There are many different mortgage products offered by the various lending institutions in Canada, so you may not know what features to look for.As you'll see, each type of mortgage has slightly different ... more...

Mortgage Marketing - How to Earn More Business From Realtors
Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean its effective?Being effective first means understanding how marketing ... more...

Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ... more...

Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ... more...

Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors guilty of these promises?- To render great customer service - To close loans on time - To offer the best competitive rates - To help them make more money - To deliver referrals or free leads - To co-market services - To qualify all buyers through a diversity ... more...

Bad Credit Mortgage - Got Bad Credit? Get 100% Financing!
Would you like to purchase a home but think it is impossible because you have low credit scores and very little money saved for a down payment? So you've given up the dream of owning your own home, having to wait until your credit scores improve or until you have saved enough for a substantial ... more...

Real Estate Value: Knowing yours is Key to Mortgage Success
The value of the real estate you own, whether it is your personal residence or an investment property, is critical to your mortgage and financial success. If the balance on your mortgage is close to or higher than the value of your property, your real estate is not the financial machine it should ... more...

Why Get Pre-Approved For A Mortgage?
One of the most important steps in the home buying process is getting Pre-Approved as early as possible.The Pre-Approval process involves you speaking with a Mortgage Lender about your financial situation, what you'd like to accomplish, and any concerns you have. Armed with that information, a ... more...

Mortgage Broker Marketing: What's Wrong with Your Marketing Materials
Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include:Feature-Focused The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, ... more...

Mortgage Marketing and Advertising: A Material Approach to Realtors
In the mortgage business, your service is intangible. A realtor cannot smell, touch or feel your service. Many loan officers struggle with this. You depend on your words to convince realtors of your worthiness. And realtors are quick to judge if theyll even entertain the idea of getting to know you ... more...

Imagine Cutting Over $8,000 Off Your Mortgage This Year
I once helped a customer cut over $700 off his monthly mortgage payment. That's right, over $8,000 each year and over $40,000 in just five years. Now, not everyone can save this much, but if you have a loan that is over $200,000, you could come close to this, if you refinance your fixed rate ... more...

Kings Bay, Saint Marys and Kingsland Georgia Real Estate - Mortgage Lenders
When looking for a home, it is important to first get pre-qualified with a mortgage company before you search for a home. This is the first step in making buying a home a no-nonsense experience.There are many mortgage lenders in the Kings Bay Georgia market. Most offer many of the same programs, ... more...