Loan Officer Marketing How to Target the Right Agents
Once there was a loan officer, who marketed his services to some Realtors. His story went something like this... ...One day he invited an agent to lunch. During the course of the meal, the loan officer told the agent every reason why they should do business together.By the time they had finished, ... more...

Seven Steps for a New Home Loan Purchase
Buying your first home and becoming a home owner is one of the most exciting steps in any person's life. With home loan purchase rates at the lowest they have been in decades, this is an opportune time to purchase a home. At Bad Credit Lender, we work with affiliate mortgage brokers who work hard ... more...

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers dont understand.You cant tell the difference from one loan officer web site ... more...

Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, dont give them just one ... more...

Loan Officer Marketing Why Realtors Dont Read Your Brochures
When you place brochures from every mortgage company side by side, you cant help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a ... more...

Home Loans & Refinances: 7 Little Known Loan Secrets that Can Save You Thousands
When shopping for a home loan, getting a competent loan officer (and an ethical one) is far more important than saving a fraction of a percentage point on your interest rate. Going with the "lowest bidder" may save you five or ten bucks on your home loan, but choosing who to work with just because ... more...

New Home Purchase
So the time has come for you to purchase a new home. Purchasing a new home is by far one of the largest financial transactions you will ever make in your life, so you will want to take your time and learn as much as you can about the mortgage industry.The first question that comes to peoples minds ... more...

Why It's Important to Get Pre-Approved
Having a pre-approved mortgage will give you the confidence of knowing exactly what you can spend on a home before you start looking. You will also be protected against interest rate increases while you look for your new home.Your Mortgage Specialist will answer your questions and help you ... more...

5 Home Buying Essentials
Purchasing a home involves certain important, even essential, steps that every buyer should take before closing on a purchase. Lets examine these essentials which, if properly implemented, can help you save valuable time and aggravation.1. Determine What You Can Borrow. Sure, if you know your ... more...

Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors
Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if youre not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead ... more...