Why a Mortgage Professional Beats a Banker Every Time -- The Story Tells It All
The best way to explain why a mortgage professional is always better than a banker is to use an anecdote. My parents lived in the house I grew up in for 35 years, so it was finally time to move. They found a home they liked, made an offer, and signed a purchase agreement. After conferring with me ... more...

Mortgage Loan Most Bankers Won't Give May Be Exactly What You Need to Buy or Refinance Your Home
A few years ago, a loan officer who worked for me was having a problem helping a customer. He was new to the business and had very little patience for problems (as you might have already guessed, he didnt last very long). He told me the customer was a doctor, who had left a hospital job to open his ... more...

Mortgage Marketing to Realtors Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement ... more...

Mortgage Marketing - How to Earn More Business From Realtors
Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean its effective?Being effective first means understanding how marketing ... more...

Best Mortgage Deal UK - Put Your Best Foot Forward!
As a borrower for mortgage in UK it is your right to find the best finance deal available. Is that a challenge? Not if you know where to look and what to look at while contemplating mortgage. You have to follow a strategy in order to get best mortgage deal in UK.The constant lowering of the ... more...

Ending Your Private Mortgage Insurance Early
Private mortgage insurance, or PMI, is the safety net of the lender. PMI benefits lenders because it guarantees payment on the balance of loans not covered by the sale of foreclosed properties.If a borrower makes a down payment of 20% of the cost of the home, the lender can generally trust that he ... more...

Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ... more...

Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ... more...

Home Mortgage Refinancing Whats in Your Contract?
Are you one of the millions of Americans who will be refinancing their home mortgage loan this year? When you sign your contract and the other papers for your refinance, will you know what your signing?Your Contract: This one is simple, but I would guess very few people do it. READ THE ENTIRE ... more...

Investing in Real Estate Profitably: Eliminating the Need for Mortgage Insurance
In an earlier article, we presented various options for ensuring that you have positive cash flow when holding rental houses, by minimizing loan payments. One problem which we now can address is to how to eliminate the need for paying mortgage insurance. Any loan with less than 20% down payment ... more...

Mortgage Marketing: Is Your Marketing Full of We-We?
Does your mortgage marketing to real estate agents truly focus on them, or is it full of we-we? As proud as you may be of your marketing materials, most agents only care how much you can help solve their problems. If you want more agents to send you clients, your focus has to be on them.With the ... more...

Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors guilty of these promises?- To render great customer service - To close loans on time - To offer the best competitive rates - To help them make more money - To deliver referrals or free leads - To co-market services - To qualify all buyers through a diversity ... more...

Option ARM Mortgage Loan - Is This Really for You?
What happened to the days of a 15 or 30 year fixed rate mortgage loan? Ultimately this is the safest and most popular mortgage loan product in our industry, but new mortgage products are hitting the market, and we in the mortgage business are using them to our advantage; ever heard the radio ... more...