Mortgage Loan Closing Costs for Refinance Loans and Home Purchase
If you are going to obtain a mortgage loan, for whatever purpose (home purchase or refinance) you are going to pay closing costs...period. Let me clarify regarding a purchase of a home...the seller may pay some or even all the closing costs in a transaction, but it essentially works out to just ... more...

Bad Credit? Qualify Yourself For A Zero Down Mortgage Loan
I decided to write this article today after closing a home purchase loan for a couple that had some major credit issues. They got into the house with ZERO down payment, and only had to bring $600 for the closing costs. Their situation was pretty bad, Im talking about a bankruptcy 2 years ago, ... more...

Selecting the Right Mortgage for You
A mortgage is a loan you take out to buy a home. This loan covers the "principal" (purchase price of the house minus your down payment) plus the "interest," which is the fee a lender charges you to borrow the money.There are various types of mortgages, including Fixed-rate, Adjustable-rate, Balloon ... more...

The Truth About Shopping for Mortgage Rates
With so much lender advertising focusing just on rates, you may not be aware of the importance in choosing an experienced, reliable loan professional who can match you with the appropriate loan program. Good loan officers and mortgage brokers may quote todays rate when asked, but they will quickly ... more...

Mortgage Broker Training: How to Secure Loyalty From Realtors
So youve just returned to your office after delivering an Oscar worthy presentation to a real estate agent. Theyre impressed and ready to do business with you. In fact, they promised to refer their next buyer to you. Good job, now you can kick your feet up on your desk and wait and wait and wait ... more...

Good Credit is King, When Qualifying for Mortgage Programs
If you want to purchase a new home or refinance your current mortgage, be sure to check out the wide array of loan programs available. If you have less than excellent or even poor credit, you can still qualify for a loan. If you have outstanding credit, though, you are in the proverbial driver's ... more...

Mortgage-Refinance Treachery: Avoid Mortgage Bankers and Brokers Biggest Trick -- The Sales Pitch
What the average homeowner or home buyer fails to realize is that bankers, loan officers, mortgage brokers, or whatever your lenders call themselves, are salesmen. Certainly, if you purchased your home from a realtor and used her lender, you most likely got a feeling of trust in that person, ... more...

Know Your Mortgage Fees, and You'll Never Pay Too Much for Your Loan
If you buy new windows, youll not only pay for the windows, you will also pay an installation fee. When you purchase a car, you pay tax, title, assumption fee, etc. Just about every major purchase comes with extra costs or fees, and home loans are no different. Most people think they dont have to ... more...

7 Mortgage Marketing Tips for Loan Officers
It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!Mortgage Marketing Tip #1Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything ... more...

Mortgage Broker Marketing: Can You Tell The Difference
If you ask a real estate agent, Whats the difference between mortgage brokers? youll consistently hear the same response, Nothing, or Theyre all the same. Yet, when you look closely, there are lots of differences between them.There are mortgage brokers who get 98% of their loans closed on time, and ... more...

Mortgage Originator Marketing Differentiate or Die
One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions ... more...

Mortgage Marketing and Advertising The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet youre struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them ... more...