Customer Service Leads to Customer Loyalty
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.Your customer doesnt want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your ... more...

How to Prequalify a Buyer When You Sell Your Home "By Owner"
One questions many "for sale by owner" sellers ask is "how can I determine if a potential buyer can afford to buy my house?" In the real estate industry this is referred to as "pre-qualifying" a buyer. You might think this is a complex process but in reality it is actually quite simple and only ... more...

The Never Ending Sale
Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends.This way you can ensure having their business forever.When working as a branch manager a few years back, I was never ... more...

There's a Referral for Everyone
I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didnt like each other, and spent most of the day avoiding one another.Here are ... more...

WARNING: Many Home Owners May Be Living Above Their Means!
San Ramon, CA -- Federal Reserve Board Chairman, Alan Greenspan, commented best when he stated "Homeowners might have saved tens of thousands of dollars had they held Adjustable-Rate mortgages rather than Fixed rate mortgages during the past decade". If you own a 30year fixed mortgage, the first ... more...

Setting Realistic Goals
When we make a sale, or take one step closer to meeting our goal, we are overcome with a felling of achievement which motivates us to sell more.Im sure that anybody who is reading this article has been in the situation where they may have been given unobtainable goals from one of their bosses, ... more...

Be Persuasive When You Sell
When you are selling your products to clients, you dont want to be pushy about it, you want to be persuasive.Have you ever been around a sales person who seems to have everything going for him?He has no problem talking to people, people like him, he seems to meet all of his sales goals so ... more...

Prospecting Your Customer
When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.We all have our sales goals to meet on a weekly, monthly, or quarterly basis. This doesnt mean that once we get a sale out of our customer, that we hurry them out the ... more...

Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to its desired location, as opposed to the business card which is handed directly to a person ... more...

Evaluating Your Customer
It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. For all you know, you could be selling your customer something that they already have, or something they dont want, dont need, or cant afford.This is why it is ... more...