Mortgage Broker Training: How to Secure Loyalty From Realtors
So youve just returned to your office after delivering an Oscar worthy presentation to a real estate agent. Theyre impressed and ready to do business with you. In fact, they promised to refer their next buyer to you. Good job, now you can kick your feet up on your desk and wait and wait and wait ...
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Mortgage-Refinance Treachery: Avoid Mortgage Bankers and Brokers Biggest Trick -- The Sales Pitch
What the average homeowner or home buyer fails to realize is that bankers, loan officers, mortgage brokers, or whatever your lenders call themselves, are salesmen. Certainly, if you purchased your home from a realtor and used her lender, you most likely got a feeling of trust in that person, ...
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Researched Mortgage Marketing Techniques - Do Leads Still Work?
I have seen many post on websites, broker chat rooms, outpost, and comment sections about mortgage leads being bad and down right fraudulent. Well I have taken this question to the next level, "Are mortgage leads still worth buying?"The answer is of course. I ran an experiment in late July that ...
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7 Mortgage Marketing Tips for Loan Officers
It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!Mortgage Marketing Tip #1Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything ...
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Mortgage Broker Marketing: Can You Tell The Difference
If you ask a real estate agent, Whats the difference between mortgage brokers? youll consistently hear the same response, Nothing, or Theyre all the same. Yet, when you look closely, there are lots of differences between them.There are mortgage brokers who get 98% of their loans closed on time, and ...
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Mortgage Originator Marketing Differentiate or Die
One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions ...
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Mortgage Marketing and Advertising The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet youre struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them ...
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Why a Mortgage Professional Beats a Banker Every Time -- The Story Tells It All
The best way to explain why a mortgage professional is always better than a banker is to use an anecdote. My parents lived in the house I grew up in for 35 years, so it was finally time to move. They found a home they liked, made an offer, and signed a purchase agreement. After conferring with me ...
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Mortgage Marketing to Realtors Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement ...
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Mortgage Marketing - How to Earn More Business From Realtors
Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean its effective?Being effective first means understanding how marketing ...
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Mortgage Marketing - The Power of Positioning
How do you build a mortgage marketing strategy that can have real estate agents hunting for your services? Agents are bombarded everyday with a continuous stream of marketing messages from loan officers. They cope with this information-overload by ignoring most of them. So how do you stand out in ...
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Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ...
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Mortgage Marketing: Is Your Marketing Full of We-We?
Does your mortgage marketing to real estate agents truly focus on them, or is it full of we-we? As proud as you may be of your marketing materials, most agents only care how much you can help solve their problems. If you want more agents to send you clients, your focus has to be on them.With the ...
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