Loan Officer Marketing Why Realtors Dont Read Your Brochures
When you place brochures from every mortgage company side by side, you cant help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a ... more...

Spend More Time Selling
On average a sales person spends less than two hours per day selling their products. This statistic never seized to amaze me, even though I had often found myself being an active participant of its findings.Lets face it, if we spend so little time in our day selling, why are we in sales to begin ... more...

Whats the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score. If ... more...

The 'Shop Until They Drop' Mantra Wont Guarantee You the Lowest Interest Rate
Looking for the lowest interest rate seems awfully easy, doesn't it? "What's your interest rate?" sounds like such a straightforward question. If it were true you would be able to jump on the Internet and easily look up interest rates offered by mortgage companies without any problem. But it's not ... more...

There's a Referral for Everyone
I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didnt like each other, and spent most of the day avoiding one another.Here are ... more...

What is the PayOption ARM?
Imagine an adjustable rate mortgage that allows you to pick one of four payment options on your monthly mortgage bill. It is an ARM on which the interest rate adjusts monthly and the payment adjusts annually, with borrowers offered options on how large a payment they will make. The options include ... more...

3 Ways To Overcome Pricing Challenges
How many times have you had a customer say to you; Ive been shopping around and XYZ mortgage company can get me a better rate and wont charge me any points.well . . .The lower rate might hold some truth to itbut lets face it . . .Nobody works for free!Here are three things you can do too win your ... more...

Why Most Advertisements Stink!
Question:What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If its your company name or logo hold out your wrist so I can whack it with a stick. Whats the answer? ... more...

Are Option Pay ARM's Risky?
The general consensus about the riskiness of Option Pay mortgage loans is that they are high risk; high risk to both the borrower and the lender. To add even more risk to the loans, consumers and loan officers not only have to understand initial and lifetime caps, various indicies and margins, but ... more...

The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of ... more...

The Real Truth About Those: Online Get a Better Loan Web Sites - 6 Things to Look For
You have seen the Commercials on TV go this or that web Site and Refinance your Home and Save thousands. Tempting isn't it? Do they really save you money?But what if you need help or Advice? What if you have questions? Can an online Internet Robot Design a Mortgage Plan customized for your ... more...

Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors
Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if youre not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead ... more...

Mortgage Terminology for the First Time Home Buyer
Buying a Home for the first time can be a little nerve racking. Mortgage terminology that brokers use everyday can leave you scratching your head or shaking your head pretending that you know what theyre talking about. Here are some mortgage terms and definitions that youll be hearing when shopping ... more...

Mortgage Banking: Is It for You?
Are you quick with calculations and always ready to help people? If youre good with numbers and have great organizational skills, a career in mortgage banking may be a great idea. Most people who work in the mortgage banking field are residential or commercial loan officers.A mortgage loan officer ... more...

The Truth About Shopping for Mortgage Rates
With so much lender advertising focusing just on rates, you may not be aware of the importance in choosing an experienced, reliable loan professional who can match you with the appropriate loan program. Good loan officers and mortgage brokers may quote todays rate when asked, but they will quickly ... more...