Home Buying Terminology -- What is FICO?
When applying for a mortgage loan, you'll likely encounter the term "FICO" at some point. And even if you don't hear the phrase mentioned, FICO is there in the background, affecting your chances of loan approval and influencing your interest rate.So what is FICO, and how does it affect your chances ... more...

Mortgage Leads, You Get What You Pay for
There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, some allow you to set up a ... more...

How do I know what is the best Second Mortgage Home Loan for me?
The information in your credit history helps mortgage lenders decide how much credit and what interest rate you are eligible for, and then match it to a bad credit home loan. The better your credit history, the more likely you are to qualify for the best credit deals. The first step is to ... more...

Introductory Offer Versus Lifetime Low
What is an introductory offer?When you take out a mortgage or move your mortgage, your proposed lender may offer you an introductory home mortgage rate. Introductory offers are normally in the form of a reduced interest rate; the most common form is a set percentage below the standard interest rate ... more...

What Length Mortgage Is Right For You?
Youve found the home that is right for you, and now you need to do the same thing for a mortgage. There are several options for people out there, each one designed for a different type of buyer.You need to ask yourself several questions when searching for a mortgage type.1. How long am I planning ... more...

Real Estate: Will the Mortgage Lending Market Hit the Wall?
At a distance, it is hard to tell when a freight train is about to hit a wall. You might hear screeching, whistle blowing or even screams just minutes before. But what about the drunken mortgage lending market? What sounds should we expect to hear as this market speeds toward the proverbial wall? ... more...

Helpful Mortgage Advice
Mortgage advice overwhelming you? Many people get advice from everyone on the planet when they talk about purchasing a home. People tell them their version of advice on most important factors and expect the potential home buyer to do as they have instructed.What is good advice and what is bad ... more...

Mortgage Marketing and Advertising The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet youre struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them ... more...

Mortgage Leads Are Like a Box of Chocolates
Mortgage leads are like a box of chocolates, you never know what youre going to get. That is why it is so important to do your research before you invest.When shopping around for a lead company, you want to ask yourself six easy questions about the leads you are going to invest in.WHO, WHAT, WHERE, ... more...