Local Advertising for Affiliates
While the web was once a way for advertisers to promote national brands and sell regardless of geography, the move to localization has begun. In the past, local advertisers, by virtue of their market size, tended to focus primarily on local yellow pages and local or regional newspapers. Now, ... more...

Real Estate Investing: How to Choose a Lender
To become a successful real estate investor its vital to have a long-term relationship with a good lender. Having a flexible lender who knows your needs and objectives can be the difference between success and failure in your investment career.Choose several lenders to begin with, and then ... more...

How to Sell Your Home by Owner And Double Your Profit When You Sell
When you want to sell your home, you are probably looking for someone who can qualify for a bank mortgage to buy your home, right?Assuming you are successful in finding such a buyer, the costs of the sale will probably wipe out your equity, or profit on the sale.The National Association of Realtors ... more...

Real Estate Season is Here
Yes, it has finally arrived. This is the time of year when the MLS or Multiple Listing Services go up like crazy in all most every city, town and village.So, what does this mean for you? Well, it might mean absolutely nothing...or, it might mean a huge profitable opportunity. How so you ask? Read ... more...

Appraisal vs. Market Value: How to Avoid Pitfalls in the Sale of Your Home
When you sell your home, appraisers use comps (comparable market sales) of local properties sold within the last six months to value your home. With todays rapidly rising sellers market, six-month-old information is ancient history. Appraised value does not always equal the true market value, or ... more...

Why Get Pre-Approved For A Mortgage?
One of the most important steps in the home buying process is getting Pre-Approved as early as possible.The Pre-Approval process involves you speaking with a Mortgage Lender about your financial situation, what you'd like to accomplish, and any concerns you have. Armed with that information, a ... more...

Tax Assessment/Appraisal: How Do I Know What My Home is Worth?
If you are in the home buying or selling market, its important to understand the difference between tax assessment and appraisal value. Concentrate on the appraisal value because this determines your asking price.Understanding Tax AssessmentThe tax assessment is a tool local governments use to ... more...

Mortgage Marketing to Realtors Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement ... more...

Things To Do When Considering a Home Loan
Making the decision to become a homeowner is one of life's biggest decisions. Planning and preparation is the key to achieving the goal within the desired time frame. Being an active participant in the home loan process will make it easier for your dream to become a reality. Here are a few tips:1. ... more...