Generating Sales Leads
Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to get as much information about their sales leads as possible. They need to find out what makes this person a potential buyer of their product. ... more...

How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a ... more...

Do You Have to Be Aggressive to Make Sales?
A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game sales approach.After one coaching session, one member of the sales team came up to me and said, "Ari, your approach makes complete sense ... more...

Residential Real Estate - How to Attract More New Clients
Doesn't it seem like everyone you know has a friend, relative, or acquaintance that is a realtor? How could anyone, especially someone new to the industry, possibly achieve success when faced with this much competition?The answer begins to appear when you consider the following questions: How many ... more...

Factoring Financing: How to Grow Your Business Without Debt or Loans
What is invoice factoring?Accounts receivable financing, also known as invoice factoring, is a powerful financial tool that has fueled the growth and success of a number of companies. Factoring enables companies to capitalize on their unpaid receivables by selling them to a factoring company for ... more...

Ifs and VATs of Taxation in Macedonia - Should VAT be Applied in Macedonia?
To be justified, taxes should satisfy a few conditions:Above all, they should encourage economic activity by providing incentives to save and to invest. Savings - transformed into investments- enhance productivity and growth of the economy as a whole.A tax should be simple - to administer and to ... more...

10 Lessons for Every "Shoestring" Entrepreneur
Starting a business requires adequate capital. However, many entrepreneurs are finding that capital alone is not a guarantee for success. Some businesses start out with millions in the coffers, yet end up in the dumps. While a few businesses with shoestring budgets eventually grow to become ... more...

Making Informed Keyword Choices
Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.Often, one will find terms which look ... more...

Hey Mr. Manufacturer-- Distributors Are not Catfish
Catfish are native to North America. As you may know, catfish are bottom feeders with slick, shiny skin and no scales, often known as "Mr. Whiskers." They feed on algae and prefer "dead stinky bait" rather than better, live alternatives. They feed at night and can be predators. Most are sleek and ... more...