The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.Is it unethical because these techniques are attempts to give a webmaster an advantage over their competition? If this is the case, stop participating in SEO forums, stop using WordTracker, stop studying ... more...

Brand Identity Company Brand Identity Guru
Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Over time, no matter what your ad at the moment says, your brand identity will be the thing people remember and what that gets them to call you ... more...

Inflexible Friends and Plastic Assets, Why Money isnt Buying Love Anymore
Consumers reject financial advice in favour of financial frivolityIt would appear that even though their friends arent as flexible as they used to be, consumers are still stretching their credit cards beyond the comfort zone.The vicious circle of debt manipulation involving banks, consumers and ... more...

Free Satellite TV -- Is It Really Free?
You've seen the online and offline ads -- "Free satellite TV!" "Get a 4-room Satellite TV System Free!" and "Satellite TV Dish and Receivers Absolutely Free!"But is satellite TV really free?The answer to that question is yes ... and no.Yes, the equipment you get -- the satellite TV dish and ... more...

Flying As A Hobby
Ask a room full of people what hobby they have and you will get as many answers as there are people. Others will confess that they dont have a hobby. They probably do; but just dont label it as such. By definition, a hobby is an activity or interest pursued outside one's regular occupation and ... more...

Caretaking - An Innovative, Cost-Saving Concept in the Travel Industry
I am always on the lookout for innovative, unconventional, and first and foremost, cost-saving ways to travel. I recently came across the concept of "caretaking", i.e. looking after other people's (often beautiful) properties and estates, as a way of procuring rent-free living opportunities in ... more...

Structured Settlements 101: How Structured Settlements Work
You have probably heard the term Structured Settlement on a television or print ad and wondered what it meant. After all, the term is not a part of our everyday lexicon.A structured settlement is a contract under which an insurance company undertakes to make periodic payments to an injured party as ... more...

Personal Loans - To Make A Personalized Financial Agenda
The phrase tailor-made ought to be made for personal loans. Personal loans have become relatively easy to acquire in UK. More and more loan providers have come forward to provide personal loans in UK and that too with innovative modifications to include anyone in its circumference.Let us start with ... more...

Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger ... more...