Mortgage Marketing: Is Your Marketing Full of We-We?
Does your mortgage marketing to real estate agents truly focus on them, or is it full of we-we? As proud as you may be of your marketing materials, most agents only care how much you can help solve their problems. If you want more agents to send you clients, your focus has to be on them.With the ... more...

Danger In The Comfort Zone
I dont know who said it or where I heard it, but Im sure it was brought to my attention by a sales trainer somewhere, at some time during my journey through the maze of countless sales trainings and seminars that I have attended over the years, but it does make perfect sense.There is danger in the ... more...

Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors
Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if youre not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead ... more...

6 Ways to Generate 100 Free Mortgage Leads in 20 Days
Could you use some free mortgage leads? If youre new to the mortgage business or a veteran loan officer who is a little short on cash, youll be happy to know there are several ways to generate free mortgage leads.Thats right. Even if youre dead broke, you can still generate good, quality, ... more...

Understanding Your Credit Score
When you apply for credit one of the first things almost all credit officers do is check your credit score. Although not all of those officers explained to us what a credit score is, we are all rated according to it and the offers we receive were all dependent on that score. This is why ... more...

Houston Mortgage Brokers
Houston mortgage brokers and loan officers are not only licensed by the state of Texas, but also take ongoing continuing education classes, subscribe to a strict code of ethics and are the best in their field. Obtaining a home loan for your home can be a very confusing process. With so many options ... more...

Whats the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score. If ... more...

Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ... more...

Spend More Time Selling
On average a sales person spends less than two hours per day selling their products. This statistic never seized to amaze me, even though I had often found myself being an active participant of its findings.Lets face it, if we spend so little time in our day selling, why are we in sales to begin ... more...