Mortgage Loan Most Bankers Won't Give May Be Exactly What You Need to Buy or Refinance Your Home
A few years ago, a loan officer who worked for me was having a problem helping a customer. He was new to the business and had very little patience for problems (as you might have already guessed, he didnt last very long). He told me the customer was a doctor, who had left a hospital job to open his ... more...

Refinancing With Cash Out
If you have lived in your home for a reasonable amount of time and have acquired equity through appreciation and monthly mortgage payments, you may be considering liquidating some of that equity by refinancing with cash out.Refinancing with cash out in laymen terms simply means to refinance your ... more...

Mortgage Originator Marketing Differentiate or Die
One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions ... more...

Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects ... more...

Shopping for a Mortgage, Avoid Three Common Mistakes
Buying a home or refinancing one is perhaps the largest financial transaction you will ever make in your life, so you want to be sure to avoid any mistakes that may cost you in the long run.When you are deciding on a mortgage, you certainly dont want to make your decision by flipping a coin.You ... more...

Desperately Seeking Good Leads, The Adventure Driven Loan Officer
As loan officers, the word lead is by far one of the most common words we use during the day, it is the topic of many of our conversations, it is praised and cursed, it is good and it is bad, it is loved and it is hated, on bad days it is hard to find, and on good days it falls right into our lap ... more...

Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors guilty of these promises?- To render great customer service - To close loans on time - To offer the best competitive rates - To help them make more money - To deliver referrals or free leads - To co-market services - To qualify all buyers through a diversity ... more...

6 Things to Consider Before Refinancing
Perhaps youre a homeowner in need of some quick cash.Maybe you want to consolidate your debts so you have better control of your money.Perhaps a lender is urging you to refinance because interest rates are low, and he has a too-good-to-be-true deal that will shorten your current loans term.Here are ... more...

Understanding the Escrow (Closing) Process
1. What is an escrow?Escrow is defined as a process where parties deposit instructions and funds with a "disinterested" third party until conditions of the instructions are met. This applies whether the purchase is real estate or an expensive Ebay item. In a real estate escrow, a title insurance ... more...