Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea.You start using the idea with no tracking mechanism that would allow you to measure the results of that piece. Then ... more...

Bank Employee Incentives vs. Mr. Public Consumer
Banks rank their divisions, branches and employees as with every industry. Which branch is profiting. Which are losing? Which sell the most products/services? Which ones have the biggest increases/declines in each week, month, quarter, annually, etc. Its broken down by state, city, branch and ... more...

Fixed Rate Mortgage vs. Adjustable Rate Mortgage
The most basic distinction between types of mortgages that are available when you're looking to finance the purchase of a new home is how the interest rate is determined. Essentially, there are two types of mortgages - fixed rate mortgage and an adjustable rate mortgage. If you choose a fixed rate ... more...

A Second Mortgage Vs. A Home Equity Loan
Second Mortgage Tip #1 One Time ExpensesA second mortgage is the preferred option if you have a one time big expense you need to cover. Examples of this include remodeling your kitchen, paying for a wedding, or buying a new car. In these instances a second mortgage will probably work best for you; ... more...

Old Hiring Foxes vs. The Hedgehogs
You are about to compete for the best people again. The recovery is happening. Labor statistics indicate over 280,000 new jobs were created in the U.S. last May. Is your company's hiring process a competitive weapon-or a ball and chain? If you're not sure, here are some places to look:1. You ... more...

Credit Repair Services vs. 'Do-It-Yourself' Credit Repair
Millions of Americans suffer because of bad credit these days, and almost all of these people turn to the Internet for help. In the past 5 years hundreds of internet-based credit repair services have sprung up, preying on consumers in need of real help. Most of these companies have built less than ... more...

Real Estate Investing - Makeovers vs. Flipping
Please dont call it "flipping."Some real estate investors who practice the technique of buying property for immediate fixup and resale call it "flipping houses." I have never liked this term, for it strikes me as reference to a gimmick. It seems "flippant!" It sounds like crude tagging of a very ... more...

Total Cost Of Credit vs Monthly Payments
I read a press release the other day which points to the fact we need to be very careful with our finances. The subject of the release was home mortgages. A company was announcing the availability of 40 year mortgages for its customers. The stated purpose was to lower the monthly payments ... more...

Non-conforming Home Loans vs Conforming Loans
The simple definition of a "non-conforming home loan" is: You have a job and can make the payments. Your credit is used only to determine your interest rate and the loan amount to value of the home ratio. This ratio is referred to as your "LTV" or "Loan To Value". There are many lenders who will ... more...