Postcards Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail ... more...

Marketing Hat for Graphic Designers or Wannabes
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By pull we ... more...

Philosophical Thoughts of a Road Warrior; Part I
With a tip of the hat to Virginia Woolf, William Faulkner and Dennis Miller; as I drove from Katy TX to the West side of Houston, I watched through the side-windshield of the Mobile Command Center traveling at 75 mph the freeway at the lines going by me in the rear view mirror and reflecting on ... more...

Cheryl Rickman Interview
Cheryl Rickman runs her own group of businesses CherryJam - with her partner James in Hampshire. Her first company WebCritique a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. ... more...

Quality Recovery and Rework - When It All Goes Wrong
When Quality is the Target, but not the Result, what do you do?While Quality may be the overarching goal of all production, stuff happens, resulting in non-conforming parts. This results in failure verification, rework, recalls, sorting, kitting, retest, relabeling and pipeline management, which ... more...

Five Painless Ways of Getting Out of Debt and Staying Out of Debt
If everyone knew the answer to that, no one would be having financial problems. The problem is, some of us know what the answers are and dont follow them, but some of us just dont know. Were guilty of not planning and thinking we can do more than what we really can. The sad part is that most of us ... more...

Life in Las Vegas
"I'll go and get some munchies for us, Bob. Don't give that beautiful black-haired lady my seat. Eh?""You wish!" Sean went to get some food while Bob ordered some white wine for them both."You're becoming a regular aren't you?" The sprightly barmaid commented as she brought him their drinks and ... more...

The Seduction of a Married Man
What is it about a married man that is so irresistible?It must be something because so many women fall for it. Just this week I encountered two women who have slipped into the trap of fatal attraction for a married man. It is dangerous territory and I do not recommend that anyone go there. I speak ... more...

The Professional Investors Plan
The art of using high-leveraged activities.Here I would like to make just a few suggestions that will hopefully save you from wasting years of hard effort only to learn in the end that had you invested using a better strategy, you would have realized more profit, happiness, satisfaction, control ... more...