Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's ... more...

Class Action Lawsuits and Unethical Settlements
AN INVITATION FOR CLASS ACTION ATTORNEYS TO ENGAGE IN UNPROFESSIONAL CONDUCT Copyright 2004 by Michael A. S. Guth. All Rights Reserved. No portion of this article, including this web page, may be copied, retransmitted, reposted, or duplicated in significant portion without the express written ... more...

5 Steps to Successful Property Investment
When looking to invest in property its always important to take a structured approach to ensure you get only what you are looking for. Over the years Ive developed the following structure and Ill always stick to it so that I know I have done all the homework necessary to make a sound investment ... more...

Internet Merchant Accounts For Innocents Abroad
If you want to sell on the internet, your need to accept credit cards. To accept credit cards, you need a merchant account, or access to one. There're two ways of getting this: Get your own merchant account, or 'pimp' off someone else's.The latter is the option most new merchants choose. You use a ... more...

Mining For Gold With The Best Affiliate Programs And Hitting Pay Dirt
Colin McDougall tinkered around with affiliate programs earning a few dollars, nothing much to write home about, even had his own e-commerce site, known as the mans mall. In theory that site was supposed to offer all sorts of gadgets for guys. Colin created the site with the concept build it they ... more...

The Seduction of a Married Man
What is it about a married man that is so irresistible?It must be something because so many women fall for it. Just this week I encountered two women who have slipped into the trap of fatal attraction for a married man. It is dangerous territory and I do not recommend that anyone go there. I speak ... more...

Is Comparing Escrow Fees Online the Way to Go?
Did you know that not all escrow closing fees are the same? It is true, these fees are not regulated by law at all and just like shopping for insurance, you need to look around for the best deal on your escrow fees. Your escrow fees could depend largely upon where it is that you are living. The ... more...

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ... more...

Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and ... more...

Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners ... more...