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How to Shop For a Mortgage
September 24, 2003, Revised November 12, 2004 Shopping for a mortgage effectively isn?t easy. Reforms proposed by HUD, which were pending at the time this article was first drafted, and which promised to make the process much easier, were never enacted.   ... more...

Credit Reports and Credit Scores
November 24, 2004 What Is a Credit Report? A credit report is a report from a credit bureau containing detailed information bearing on credit-worthiness, including the individual's credit history. A typical credit report includes the following: Personal information. ... more...

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Equal Credit Oportunity Act
Equal Credit Oportunity Act (ECOA) Is a federal law that requires lenders and other creditors to make credit equally available without discrimination based on race, color, religion, national origin, age, sex, marital status or receipt of income from public assistance programs. ... more...

Credit Score
Credit Score A single numerical score, based on an individual's credit history, that measures that individual's credit worthiness. Credit scores are as good as the algorithm used to derive them. The most widely used credit score is called ... more...

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Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand ... more...

How To Apply For a Credit Card
There are lots of places you can apply for a credit card. With the great competition in the credit card market, almost any credit card company is pushing their card offers almost anywhere. Especially at certain times of the year like Christmas time and other holiday shopping seasons or the first ... more...

How to Use the Internet to Help Your Apartment or House Hunting
So you are looking for an apartment to rent or a house to purchase. One of the most important steps is researching the neighborhood to decide if you really like to live in that area. The best way to do this is driving around that area to see if you really like that neighborhood. You should pay ... more...

Use Targeted Decorating To Get A Higher Price For Your House
This article will show you how to sell your home quicker, get a higher price for it by using smart decorating techniques.The secret is to make your home feel like "my home", for the buyer.When a potential buyer walks into your house, she is wondering if this house will "feel" like home after they ... more...

Benefits Of A Relocation Service
In relocating into a new house or office, you are aware of the chaos it may bring to your life. With all the clutter in your house, the planning and preparation of the relocation, choosing the right house, and what to do before and after relocating, who could accomplish these things with just two ... more...

Brand Image Brand Identity Guru
Having a brand image is not a have or have not proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think youre something completely different. Thats when a brand ... more...

Online Search: Small Businesses Level The Playing Field
Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate.Search engines have eclipsed print and TV ads as the ... more...

Your Home Can Act As Carriage For Car Loans; Do You Know The Term For That? Secured Car Loans
Since the invention of the first self propelled car by Nicholas Cugnot in 1769 the world has refused to be the same again. Lighter, faster, more mileage, improved accessories, enhanced equipments year after year car companies are putting much effort and sweating out to provide you with that ... more...

Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related ... more...

Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brandor have its famous brand but no facilitieswhich would you choose? Its not a trick question. But it demonstrates the power of the brand. Walk into any bank and say hi Im Coca Cola, how ... more...

Phishing, Fraudulent, and Malicious Websites
Whether we like it or not, we are all living in the Information Age. We have nothing left but adapt to rapidly developing information technology, no matter who we are and what we do for living.The Internet, in particular, means for us boundless opportunities in life and business but also lots of ... more...

Home Loans - Online Services And Resources To Help You
Interest rates on home loans are at the lowest theyve been in many years. Now is a great time to take advantage of home loan financial services and resources available online. With a little education online you can get some of the best loans available on the Internet. It is well worth the time and ... more...

Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies dont have a ... more...


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