Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's ... more...

How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a ... more...

Mining For Gold With The Best Affiliate Programs And Hitting Pay Dirt
Colin McDougall tinkered around with affiliate programs earning a few dollars, nothing much to write home about, even had his own e-commerce site, known as the mans mall. In theory that site was supposed to offer all sorts of gadgets for guys. Colin created the site with the concept build it they ... more...

Don't Overpay for a House, Even in Today's Market
If there's one thing American investors love, it's an over-inflated market. Which is why they keep buying houses and new ones keep coming onto the market. According to the latest data, housing starts rose an annualized 3.4% in September, matching a 17-year high. Whoo-ha! Go, baby go.I wonder if ... more...

Best Buy to Let Mortgages
Are you looking for the best buy to let mortgages with the lowest rates payable? Need to calculate repayments on-line? Not sure how much you can borrow? These are all questions that you may well be asking yourself if you are looking for the best buy to let mortgages.Finding the right buy to let ... more...

The Seduction of a Married Man
What is it about a married man that is so irresistible?It must be something because so many women fall for it. Just this week I encountered two women who have slipped into the trap of fatal attraction for a married man. It is dangerous territory and I do not recommend that anyone go there. I speak ... more...

Traffic Generation: The Number One Skill That Will Generate Cash Flow (Part 1 of 3)
If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.You've got dozens ... more...

The Published Novelist: Nine Essential Qualities
So what does it actually take to make it as a selling writer? And beyond that, what does it take to ride out the tough spots in a highly competitive field?These are questions I get asked on a regular basis from readers, as well as people who are just plain curious about someone who chooses to sit ... more...

Debt Relief with this Simple Formula
Is there a way to get out of debt without getting a second job or having to increase your income in some way? Can the average person take his or her current income and pay off his or her bills in a matter of a few years, including the car and mortgage payments?The answer is YES!!! You can do it ... more...

Five Ways to Stand Out from the Crowd
Some people are content to just to be another face in the crowd. By assuming this attitude, they are saying, in effect, to the rest of the world, I'm just average; there's nothing special about me. For those of us who would rather stand out from the crowd, there are some relatively easy ways in ... more...