Prices: Where Are They Headed?
Money is the source of all evils - so goes the popular saying. Money is also what makes real estate spin around. So the critical question of the year becomes: where are real estate prices headed? Short of using a crystal ball, there are indeed a few considerations that can be made to have a general ... more...

Escrow From a California Homeowner's Perspective
The Escrow ProcessBoth Buyer and Seller deserve the assurance that no funds or property will change hands until all of the instructions in the Purchase Contract have been satisfied. The Realtor submits Buyers and Sellers signed documents and Buyers deposit money to be held by an independent ... more...

17 Sure Fire Tips for a Successful Open House
The Sunday open house is a longstanding ritual in the real estate market, and many a home has been sold on a lazy Sunday afternoon. When used properly, the Sunday open house can be a great marketing tool.The following steps will help you get the most out of your open house and increase your ... more...

5 Simple Steps to Sell Your House Fast!
The decision to sell your house wasn't made on the spur of the moment. It may have been spurred by the desire to live in a nicer home, the need to move for a new job or the necessity to get a handle on out-of-control costs. But whatever the reason for the decision, you've got a lot of work ahead of ... more...

Loan Officer Training: Learn How To Shape Realtors Perceptions
In medicine, a placebo is a pill that you think will make you better, and so it does. In your business, a placebo is a prospect having the experiences they expect to have, and so they have them.For example, you take your vehicle to get serviced. You walk into a clean lobby and are greeted warmly ... more...

Insurance 101 - Undermining America for the Good of Americans
Insurance is like a myth. From one small seed of truth, a fairytale the size of 1000 giant sequoias has sprung up. Reality is blocked from view. Surely, youve noticed all the giant, sequoia-like buildings are owned by banks and insurance companies. Where do they get all that money? How much money ... more...

Cold Feet!
Dear fellow Realtors, if there is a gratuitous piece of advice I can offer it is never to tell a Buyer with 'cold feet' that he needs not worry because it is not his money. I did it once and the result was catastrophic. 'Cold feet' is that special mental state by and through which someone - ... more...

I have a buyer for your property and I can sell it now!
A Realtor has just talked to you and said, "I have a buyer for your property and I can sell it now; perhaps for more money than the price your current real estate agent has it listed for." Have you heard this or a version of this? Or, "I have a buyer for your property and I can sell it now; for ... more...

Smart Strategies For Real Estate Investment
If youre deterred by the roller coaster rides of the stock market, then real estate is the best place to invest your hard earned money.But real estate business is not an easy one. It calls upon concrete strategies to realize your goals and turn your business into a lucrative venture. If youre an ... more...

Reinventing Real Estate, Part 1: Online and Empowered Consumers Are Taking Charge and Paying Less
For decades, the real estate world turned in a predictable manner. The roles of buyers, sellers and real estate professionals were fairly well defined and transactions followed a predictable path of yard signs, newspaper ads, open houses and miles of paperwork.Recently, online and empowered ... more...