Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. ... more...

Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. ... more...

If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers.. ... more...

Writing Query Letters that Count -- Close the Deal with Your First Letter!
Your query letter can be a deal maker or a deal breaker. So, if your query letter just lies there, you've killed the sale immediately or your story or novel immediately. If you want that story -- your baby -- to be read, reach out of that query letter, grab the publisher, editor or literary agent ... more...

Identity Theft : They Got Him
His hard earned money? Gone. Creditors on his back everyday. Police knocking on his door. His family strained to the breaking point. He didn't do anything wrong but my business partner's life got turned upside down a few years back. He became a victim of what is now the fastest growing crime in the ... more...

Publish Articles on Numerous Subjects and Attract More Readers
Writers have one basic need -- readers. We all want more of them. No matter what type of writing people enjoy, we want all of them reading our stuff. You can attract just about any reader if you just model your writing after an old investment strategy -- diversification.All you need to do is ... more...

The Quickest Way to Significantly Increase Your Net Worth
Your net worth equals what you own minus what you owe. It is commonly referred to as the difference between your total assets and your total liabilities.Heres a simple illustration:Home Value = $350,000 Mortgage balance = $150,000 Investments = 100,000 Credit cards = 20 ... more...

10 Elements Every Direct Mail Piece Should Have
Dont want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:1. A clear, bold headline. On the envelope or front of the mailer there ... more...

Part 1: FAQs From Media Interviews With Real Estate Author
Do you feel there is going to be a real estate bubble?Nash: No. Are some coastal and resort markets over-heated, yes. I dont feel that markets will collapse. But investors and property owners should be ready for longer market times, diminishing over-full-price and multiple offers in over-heated ... more...

Life's True ROI
The question every small business owner should ask ... look at the total debt load and ROI, whether the industry as a whole is in a slump, whether there are too many partner or legal problems, whether future demand will materialize and so on and so forth. While these questions are certainly ... more...

How to Get Hired by Being Obvious
If you want a drink of water, do you hire a focus group or pick up the Yellow Pages? No. You go to the kitchen, fill a glass and drink. You take the shortest route to fill your need.The path is obvious, right?Your job search is the same way. The formula for success can be obvious, if you take the ... more...

Effectively Monitor The Progress of Your Email Communications!
The rise of Internet accessibility to the masses has revolutionized the way people work, play and communicate. Email communication has become the most popular means of information exchange in business and personal use. Personal computers, notebook, hand held devices and cellular telephones all ... more...

Use Free Articles To Create High Quality Backlinks Part II
The first part has dealt with introductory elements which could provide quality to an article. Yet, there are more to follow with a view to reach the wanted standard quality of the syndication of an article.3) Writing an attractive titleArticles should be of a great interest so as to get the ... more...

Loans 101: Application and Approval
A loan is a type of debt. Like all debts, a loan involves the re-allocation of money over a period of time between the borrower and the lender. The borrower initially receives an amount of money from the lender. This money is paid back either in full or in regular installments (with interest of ... more...