Can You Buy a Home While on Vacation?
It may not be as crazy as it sounds. According to the National Association of Realtors, one out of every three residential homes purchased in 2004 was a second home. Many of these are mountain cabins or beach cottages. That said, buying a vacation home is not something to do on a whim.You should ... more...

What We Have Here Is A Failure To Communicate
Today's successful organizations are the ones which carry on open and honest communications with their employees. If employees know and understand the mission, they will help communicate it to customers.Here are some employee communication methods and the pros and cons of each. As in marketing ... more...

For Sale By Owner - Use This Tip To Sell Your Home Quicker and At a Better Price
Your house is for sale by owner (fsbo), Along with columns of countless other FSBO's in the Sunday paper. This one little trick will enable you to have your Ad Noticed by more potential buyers. More buyers means you to sell your home quicker and at a better price.Have you ever gone to purchase a ... more...

Top 9 Reasons To Advertise
Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and ... more...

What Is Health Insurance?
What is health insurance and why do I need it? Health insurance protects you and your family from a financial hardship due to medical expenses in the untimely event that you are injured or become ill. There are four types of health insurance, you may need just one or you may need a combination to ... more...

Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of ... more...

Customer Neglect
What have you done for your existing customers lately? Probably not much, if you are like most businesses.I know that hunting new business is more of an adrenaline rush than working the business you already have, but it is not as crucial to your long-term success. The best new business program is ... more...

How to Get a Business Loan in Five Steps
Need funds to startup or expand your business? Follow these steps:A lender looks at a loan request in three sections known as the "three C's". They are:Credit. Did you pay previous lenders back as contracted?Capacity: Can you afford to pay back this loan?Collateral: If you don't pay back the loan ... more...

33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let ... more...

Pairs/Groups Of Words Often Confused - Part 5 of 6
PASSED, PASTPassed is the past tense of pass. Past means a time that has gone. "Time passed and we all forgot the incident." "In times past it was the custom for women to wear hats in church."PEACE, PIECEPeace means the absence of war (or even noise); piece is a portion of something.PEAK, PEEK, ... more...

Business Ethics: An Oxymoron?
Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing." PR involves providing counsel on the "right thing" to do and then helping the organization get credit for it.The ... more...