Reverse Mortgages: All You Need To Know
A lenders promise of fast cash and no monthly payments make reverse mortgages an attractive alternative for cash-strapped seniors who are house-rich but cash-poor. Offered to homeowners over the age of 62 (in Canada), reverse mortgages allow seniors to convert the equity of their home to finance ... more...

Reduce Debt - How to Prevent Bankruptcy ByReducing and ConsolidatingYour Debt
You can prevent bankruptcy by consolidating your debt with the help of a loan or debt consolidation agency to reduce your monthly payments and quickly pay off your liability. But before signing final paperwork, you should develop a financial plan and research your options.Goal Of ConsolidationThe ... more...

Home Construction Loans
You can maximize your savings by shopping for a lender that can provide you with a combination loan. The combination loan starts as a construction loan. During this phase, your lender cuts checks to your builder and their subcontractors as they successfully reach significant steps in the building ... more...

Marketing's Magic Bullet
Hundreds of "consultants" make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing's magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part.People buy this tripe because they want "simple" ... more...

Why Mobile Homes?
There are mobile homes for sale, for much less than stick-built houses, in most areas of the country. Despite persistent predjudice against them, and sometimes the people living in them, mobile homes are the cheap housing choice of millions. The advantages are not always obvious, but they are real ... more...

How to Use a Home Equity Line of Credit Calculator
Most home owners know that the lower the interest rate, the lower the monthly payments. But then the process may get a bit fuzzy. While your monthly payments may be the same every month, you are not applying the same amount to the principal of the loan. Your amortization will vary month to month. ... more...

Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a prospect, try clipping half a $20 bill ... more...

To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed.Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.Mr. Hoover has been selling bacon and other pig products for years ... more...

Cheap To Keep
You've heard it all before when it comes to stats about customer retention. Acquiring a customer costs five to 10 times more than retaining one. Repeat customers spend, on average, 67 percent more. After 10 purchases a customer has referred as many as seven other people.So, if your focus is on ... more...

Say What?
As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way."It's time for clarity in the corporate world.Several news releases have crossed my screen ... more...

Ammo, Ammo, Ammo
All the guns in the world do you no good without bullets. It is the same with media relations: You must have the right ammo to get publicity. Let's take a look at some PR bullets you may want to consider.Of course, the old standby is the news release, which can be issued for new products and ... more...

Great Employees = Passionate Consumers
Companies spend millions of dollars each year identifying their brand, and then communicating their brand promise through various media.Employees are the primary "media" in the majority of brand contacts. Raise your hand if you think a majority of your employees understand your brand promise well ... more...

How to Create Cash Flow Out of Thin Air!
Want to see a trick every real estate investor will love?From the Desk of Thomas KishCrazy as it may sound......there really is something that can create cash flow out of thin air. And it has nothing to do with a magic wand or pulling rabbits out of a hat.It has to do with the use of credit but ... more...

Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at ... more...

Don't Be Incredible
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication ... more...