How to Put Your Kids (Or Grandkids) On the Fast Track to Success
Working with adults (as well as children and teens) for the past 12 years I have noticed that there are just a few primary struggles that most adults face. I also see how better training as a child and teen could have given them the skills and attitudes that would have prevented the problems that ... more...

Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand ... more...

Lesson 1 - Why Aren't You Wealthy?
We will start the Financial Fitness System with the assumption that you are out of shape financially or you would not have decided to subscribe to the course. So, again, why aren't you wealthy? There are some exceptions, but for the majority of the world it's the same reason. You did not choose to ... more...

Say "Bah, Humbug!" To Holiday Debt: Avoid the "Holiday Hangover"
Ah, the holiday season! Turkey and dressing, pumpkin pie, office parties, jingle bells, and lots and lots of eggnog make the season a delight. But all fun and reindeer games aside, you have to be careful to make sure you don't wind up as poor as Tiny Tim! Americans can spend as much as $1,000 a ... more...

Is Your Marketing Missing The Cookie Factor
Is your marketing pouring some serious money down the drain, because you dont have a cookie factor? Just what the heck is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to rake in some big bucks? You Buy $30 Takeaway, You Get Free Coke and ... more...

Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. About 6, 7 years if you were using online dating sites it was a lot easier to ... more...

UK Sales and Marketing Terminology
Terminology / AcronymsABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers. Account Managers: These are sales people who have great skills in ... more...

Bartering A Great Way to Trade
Before you hit the back button thinking bartering went out of fashion when money came along. Think again. Bartering has not only thrived all this while, it has made a come back in the business world in a big way. If the International Reciprocal Trade Association is any indication, bartering today ... more...

Eight Common Predatory Lending Schemes
Predatory lending is far more prevalent in refinancing than in the purchase market. One reason is that buyers tend to look for mortgages from established and recognized lenders, many of whom are bound by rules put forth by Fannie Mae, FHA, or the Veterans Administration. If they don't follow the ... more...

Term Life Insurance - Save Money the Smart Way
Term life insurance is the easiest type of life insurance to understand. To put it simply, the insured person pays a minimal premium per thousand dollars of coverage on an annual, semi annual, quarterly or monthly basis. If he or she dies within the term of the policy, the life insurance company ... more...

7 Ways to Get to the Truth: When the Sale Disappears
Based on his most recent e-mail, "Everything looks good -- I'll get back to you so we can move this forward"--everything points to a probable sale. You feel so relaxed, happy, and hopeful. Then a couple of days go by with no phone call or e-mail. You tell yourself, "He's probably busy. I know he'll ... more...

Are You Missing Out On Sales Through Fear of Pain? Improve the Persuasive Power of Your Words!
Education plus Motivation is a powerful formula. But how do you ensure the motivation level in your prospective customers or yourself, for that matter, is really as high as it could be? Easy. You make sure to build pain into your motivation strategy. Our basic survival instincts mean that given a ... more...