Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple ... more...

Is FLASH Appropriate in a Business Web Site?
The short answer is maybe. The long answer is that the question might be better asked, Is a 100% FLASH web site appropriate in business?. The answer to this question, in my humble opinion is, absolutely not. In fact, we have had several clients come to us this year who have 100% Flash web sites ... more...

How to Buy a Business in Australia
So now its time to take that big plunge and be your own boss. Where will I start? What do I look for? And for that matter what business will I buy? Will I relocate? Can I get finance? Who do I go to for the right advise?These are just a few of the concerns when you decide on buying a business and ... more...

Purchasing Land: What To Look For
It doesn't take long to realize that finding the right piece of property is the most important aspect of new home construction. In a development, restrictions and easements have already been sorted out, but if you are looking for a stand-alone piece of vacant land, you're on your own. Here are ... more...

Tomatoes: History, Origin, Facts... or Fiction?
A tomato importer, John Nix, decided to challenge the law after scrutinizing the Tariff Act. His case relied on the fact that tomatoes were a fruit and not vegetable, therefore, it should not be subjected to the Tariff Act. Nix's objections brought the case to the Supreme Court in 1893. Although ... more...

Making it affordable: Nine tips for first time home buyers
It seems that everyone loves a good real estate story. The media is filled with reports about soaring property values and home owners of modest means becoming instant millionaires when they sell. As a result, many first time home buyers, afraid of missing out, will rush into buying decisions and ... more...

10 Things to Look for in a Home-Equity Line of Credit
If you are a homeowner, you've probably received offers to apply for a home equity line of credit (HELOC). Handled with care, home equity credit lines can be an excellent way to improve financial flexibility, provide readily available cash reserves for emergencies, or pay for large expenses (like ... more...

Branding Web Strategy Mistakes - Brand Identity Guru
1. Lack of overall strategy and clear definition of success:Most people realize the need for a site, but don't understand what it can/should do for the company. And when they do have a goal, they don't measure it. We'll often ask people, "What are the objectives of your site?" Answers vary from ... more...

Is Your Autoresponder Truly Promoting Your Company?
Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their ... more...

Google Takes Manhattan
Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image. That powerful brand image tends to hold ... more...