Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your ... more...

Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your ... more...

The Big Dream Paradox
I want to share my experiences so hopefully it will help to inspire you as well as others (me included).To be truthful, I really think we all fail at first and the funny thing is the bigger your dreams are and the more you want the farther you'll fall. It makes perfect sense if you think about it. ... more...

Home Buyer Checklist
Before You BuyThe biggest question is: where do I want to live? All of us have different likes and dislikes. The needs of one person may be of little consequence to another person. If you are moving to a new community your questions may be different from somebody who is moving within the ... more...

Term Life Insurance - Save Money the Smart Way
Term life insurance is the easiest type of life insurance to understand. To put it simply, the insured person pays a minimal premium per thousand dollars of coverage on an annual, semi annual, quarterly or monthly basis. If he or she dies within the term of the policy, the life insurance company ... more...

16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say May I have one of your business cards?" you should get excited. I know I do. Thats because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.And it was all worth it.A ... more...

Learn How You Can Repair Your Credit & Get Out Of Debt Faster Before Buying Your New House!
Most people think mistakenly that if you have credit problems, you have to wait 7 years for them to go away. Well, that's not always true.Credit repair can help you...once you know how to do it. The time to clean up your credit and pay off your debts is RIGHT NOW, before you start looking for ... more...

Condo Hotel Trends - A Look at the Big Picture in Vacation Home Ownership
Condo hotels are one of the hottest products in todays real estate market. New properties are cropping up in different parts of the country and new buyers are entering the market daily. Things have been moving so quickly in terms of condo hotels, but sometimes it's worth taking a moment to step ... more...

Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.It really is the expression of the essence of your business. It's the foundation of all ... more...

Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Write four or five paragraphs that ... more...

Build Your Own Online Network
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you ... more...