Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brandor have its famous brand but no facilitieswhich would you choose? Its not a trick question. But it demonstrates the power of the brand. Walk into any bank and say hi Im Coca Cola, how ... more...

One Stop Shop for Buy to Let
As the buy to let market continues to go from strength to strength, a unique selling opportunity has been created for landlords looking to dispose of both residential and commercial buy to let property with the ability for transactions to take place directly between landlords.Set up by experienced ... more...

For Sale By Owner - Prepare for Success
So you want to sell your home without a real estate agent. Like hundreds of thousands of other homeowners, you've chosen this option because you don't want to pay those large commissions to an agent. Many people who have tried it in the past will tell you that selling your home on your own can be ... more...

Phishing, Fraudulent, and Malicious Websites
Whether we like it or not, we are all living in the Information Age. We have nothing left but adapt to rapidly developing information technology, no matter who we are and what we do for living.The Internet, in particular, means for us boundless opportunities in life and business but also lots of ... more...

Mail Order Bookkeeping Basics
INTRODUCTION This information is provided for individuals who are starting a mail order business and require a basic bookkeeping system. It has been written for someone who has little or no bookkeeping background. No income tax or professional advice is rendered. Such advice should be ... more...

Quality Recovery and Rework - When It All Goes Wrong
When Quality is the Target, but not the Result, what do you do?While Quality may be the overarching goal of all production, stuff happens, resulting in non-conforming parts. This results in failure verification, rework, recalls, sorting, kitting, retest, relabeling and pipeline management, which ... more...

Life Insurance and the Law - A Layman's Introduction
There are no laws in the UK that require a person to have life insurance. Its an entirely voluntary insurance. About 40% of the UK's working population are covered by life insurance either through their own policy or via an arrangement through their employer. So the simple things first. You have ... more...

Payday Loans: Why They Are Bad and How to Make the Best of Them
Almost everywhere you look these days you can find advertisements for payday loans. And like other financial products, you can usually conclude that the more a product is advertised, the higher the profit margins it provides for the seller.Pay Day loans come under the guise of a variety of titles ... more...

Put Your Calendar To Work
It's an October evening and your major reception for donors has just begun. Turnout is substandard and most of the attendees are women. Can you say, "World Series?" Sure, I knew that you could!Every organization should create an annual PR and marketing calendar so that it can avoid the World ... more...

Attract Your Dream Customer
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You dont need every customer in the world! You need the ones who are a good match for YOU. The more specific you are, the ... more...

The Future Of Web Design Is Content Management!
Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.More and ... more...

Life Insurance Information
Life insurance is a personal insurance plan designed to pay out a sum of money on the death of the policyholder. Life Insurance is an insurance that is taken out against a persons life. It will pay out either a lump sum or monthly contributions to the trustee or next of kin in the event of the ... more...

A Creative RIOT
Relevant, original and impactful: thats what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Effective creative is a RIOT: relevant, impactful, original and true.Lets ... more...

Going Debt Consolidation Way!
We are aware of the fact that it is easy to get into debts, but on the contrary overcoming it is very complicated. Now give an end to your fear of lenders as more and more companies in the UK are offering solutions to tackle debts of individuals- both home owners and tenants. The buzzword these ... more...