Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put together a ... more...

Why a Hard Money Lender Might Be Your First Stop
It isn't uncommon to hear mortgage industry insiders refer to hard money lenders as a last resort. While this may be true to the extent that many borrowers who solicit loans from hard money lenders do so as a last resort, there are many cases in which a hard money lender may be sought before a ... more...

All You Wanted to Know of Bad Credit
Martin Henderson is in a fix these days. Because of his failure to repay a loan he had taken a few years back, he has been adjudged as a bad credit case. And, in spite of much effort, he has not been able to get a loan or a mortgage. Lenders do not want to take risk by offering loans to him, and he ... more...

Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. ... more...

Debt Elimination 2
The First Step To Debt EliminationRegardless of your personal and financial circumstances, your education and your background, the chances are the first step you need to take in debt elimination has to take place in your mind. The Western mindset, especially in the US and UK, is firmly fixed on ... more...

Go for the 'Reversible Decision' - A Great Way to Leave Financial Regret Behind!
If youre just fresh out of school, you may or may not have had the privilege yet of regretting some of your financial decisions. But the time is coming for everyoneit just seems to go with the territory of growing up and living on your own. One of my goals as the president of Education for Reality ... more...

5 Secrets for Surviving a Real Estate Market Downturn
History repeatedly serves to show us that the real estate market is cyclical. It has boom times and stagnant times, occasionally it suffers a crash but real estate never becomes worthless, therefore if the experts are right and were about to suffer a slow to stagnant period in the real estate ... more...

How to Sell Bonds
If you want to make good money with banks, or any institution, Government and agency bonds are where it is at. Simply because all Government bonds and agencies are AAA rated, and banks can buy millions of dollars of any bond without incurring any credit risk.All banks own bonds of some sort, and ... more...

Loan Officer Training: Learn How To Shape Realtors Perceptions
In medicine, a placebo is a pill that you think will make you better, and so it does. In your business, a placebo is a prospect having the experiences they expect to have, and so they have them.For example, you take your vehicle to get serviced. You walk into a clean lobby and are greeted warmly ... more...

Why You Need a Durable Power of Attorney Now!
Planning for unfortunate events such as serious illness or injury is rarely on anyone's list of favorite pastimes. Sometimes, though, enduring the small discomfort that may accompany preparing for the unexpected will avoid untold anguish on the part of your family and friends. This is certainly ... more...