Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of ... more...

How to Get a Business Loan in Five Steps
Need funds to startup or expand your business? Follow these steps:A lender looks at a loan request in three sections known as the "three C's". They are:Credit. Did you pay previous lenders back as contracted?Capacity: Can you afford to pay back this loan?Collateral: If you don't pay back the loan ... more...

What is a Foreclosure?
A foreclosure is an action taken against a property owner by seizure of his/her real property. It can be for many reasons. The main cause is delinquent payments on a mortgage. The mortgage company or second and even third mortgage holders contact the owner, then the trustee (usually an attorney) to ... more...

Follow Up: It Makes A Difference
A while back the headlight switch on our minivan quit working, so early one Saturday morning we took it to the neighborhood repair shop that has been mailing postcards to us the past three years. They said it would take 90 minutes to check things out.Three hours later we call: still havent gotten ... more...

Purchasing Insurance
Insurance is an important part of any comprehensive financial plan. Insurance answers the question, "what if the unthinkable happens? But too many people avoid it because they see the expense but not the benefit or they simply don't want to think about their own death or the death of a loved one. ... more...

Dirt and Copper Wires
The innovation of most industries to use telecommunication technology is sending traditional marketing into new heights. Marketing methods that were only accessible to Fortune 500 companies ten years ago.Internet certainly played a part in crushing the boundaries set by traditional marketing media ... more...

Gravitational Marketing for Small Businesses - 13th Law: How To Create An Incomparable Comparison
You must create an apples to oranges comparisonIf you're frustrated or tired of dealing with the commodity approach to your industry You knowpeople calling up asking your rates or prices, unrealistic expectations of what they can get or what the cost should be, low balled by internet price ... more...

Getting Started with Succession Planning: Part I
GETTING STARTED WITH SUCCESSION PLANNING: PART IA survey of 4,300 small business owners by the Canadian Federation of Independent Business (CFIB) revealed about 37% said they plan to sell their businesses upon retirement to non-family members. Twenty-six per cent said they planned to transfer or ... more...

Stock Market Horizons: Gold $3,000, Oil $70
In the last two decades, even though gold prices have dwindled from $850 to $350 an ounce, there are still market gurus who predict gold price to hit $3000 an ounce. Hecla seems to be quite bullish about the future.With oil prices fluctuating between $40 and about $60 a barrel, the industrialized ... more...

Realtors - Self Promote Your Way To Success
Okay, so we all can agree - listings are the lifeblood of the real estate industry. And if the keys to selling them are location, location and location, then the challenge in getting them is self-promotion.But how do you promote to the masses without going broke? Below are a few ideas and ... more...

What Kind of Business Should I Start?
Its not uncommon to reach your 30s, 40s or even 50s and still wonder, What do I want to be when I grow up? Few people are fortunate enough to be certain of their destinies early on and the rest of us are forced to do some soul searching.The desire to own a business is becoming more common as ... more...

Is There Risk in Real Estate Investing?
I have learned that investing is all about research. So many people express how risky real estate investing can be, however there can be no risk when you know what you are doing. Risk comes from being unsure.Thorough research provides knowledge about your market or area of investment. In real ... more...