There's a Referral for Everyone
I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didnt like each other, and spent most of the day avoiding one another.Here are ... more...

Home Sellers Warning for Young Families
If you're thinking about selling your home and moving up, do your homework before offering your home for sale. Read the following story to see what can happen to home sellers who don't do their math.A young family sold their home in California, before they determined how to buy their next house. ... more...

WARNING: Many Home Owners May Be Living Above Their Means!
San Ramon, CA -- Federal Reserve Board Chairman, Alan Greenspan, commented best when he stated "Homeowners might have saved tens of thousands of dollars had they held Adjustable-Rate mortgages rather than Fixed rate mortgages during the past decade". If you own a 30year fixed mortgage, the first ... more...

Setting Realistic Goals
When we make a sale, or take one step closer to meeting our goal, we are overcome with a felling of achievement which motivates us to sell more.Im sure that anybody who is reading this article has been in the situation where they may have been given unobtainable goals from one of their bosses, ... more...

Be Persuasive When You Sell
When you are selling your products to clients, you dont want to be pushy about it, you want to be persuasive.Have you ever been around a sales person who seems to have everything going for him?He has no problem talking to people, people like him, he seems to meet all of his sales goals so ... more...

Prospecting Your Customer
When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.We all have our sales goals to meet on a weekly, monthly, or quarterly basis. This doesnt mean that once we get a sale out of our customer, that we hurry them out the ... more...

Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to its desired location, as opposed to the business card which is handed directly to a person ... more...

3 Ways To Overcome Pricing Challenges
How many times have you had a customer say to you; Ive been shopping around and XYZ mortgage company can get me a better rate and wont charge me any points.well . . .The lower rate might hold some truth to itbut lets face it . . .Nobody works for free!Here are three things you can do too win your ... more...

Your Customer is Not a Statistic
When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic.Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out next?Just ... more...

Buying a House or a Home?
A house is just that, a house, until someone lives in it. That's when it becomes a Home. There's a big difference. At our house, we always say our home is "well lived in." And, with a family of six, four of them being between the ages of 9 and 15, this house has no choice! Our house, being in ... more...

Evaluate Your Customer
When a customer walks into your office, dont sell them the first product that comes to mind. Sit them down and evaluate their needs, than sell them the products that meet their needs.I once worked with a guy in the banking industry, who was one of the best at explaining the benefits and features of ... more...

Getting Passed the Gate Keeper
We all know the feeling of going out to make our cold calls, only to be shot down by the person at the front desk who looks at us as nothing more than a solicitor.These front desk people would be otherwise known as the gate keepers.Lets face it, getting passed the gate keeper can be tough, we are ... more...