Credit Card Entrapment - The Secrets are Out
Have you ever wondered why your credit card bill is so high and you can't seem to pay off the balance? Well you are not alone in this. You should be aware of a couple of trick that they use and you probably don't even pay attention to it, but you definitely pay for it and BIG!The next time you open ... more...

Social Networking: A Link To Like Minds
Not all dot-com dreams died when the Internet stock bubble burst.Amazon.com, the king of the dot-com era, is keeping some of them alive in 2005 inside a small office on Capitol Hill.Light floods into a sparse whitewashed room above a yoga studio, where former Amazon director Josh Petersen and his ... more...

Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strengths and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your ... more...

3 Mistakes to Absolutely Avoid in a 1031/TIC Exchange
We've all made bad decisions in the past. Don't you just hate to hear "I told you so" from your friends and family? Or, maybe you catch yourself saying "If only I'd have...?"Personally, I'm one of those people who prefers to learn from someone else's mistakes. If you're at all like me, and you ... more...

Are You Missing Out On Sales Through Fear of Pain? Improve the Persuasive Power of Your Words!
Education plus Motivation is a powerful formula. But how do you ensure the motivation level in your prospective customers or yourself, for that matter, is really as high as it could be? Easy. You make sure to build pain into your motivation strategy. Our basic survival instincts mean that given a ... more...

Condo Hotel Trends - A Look at the Big Picture in Vacation Home Ownership
Condo hotels are one of the hottest products in todays real estate market. New properties are cropping up in different parts of the country and new buyers are entering the market daily. Things have been moving so quickly in terms of condo hotels, but sometimes it's worth taking a moment to step ... more...

Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.It really is the expression of the essence of your business. It's the foundation of all ... more...

Loan Officer Marketing How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. Its like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critics review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before ... more...

5 Tips for Cheap Home Insurance
Home insurance is a general term for two different insurance products. Buildings insurance to protect your property's construction and home contents insurance to protect your moveable household objects and valuables.The problem is that not all home insurance policies are created equal making it ... more...

Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. I create a deadline for something to be produced. This creates pressure that I think is very important. Because I write this e-newsletter-BIGNews every other week, I must find an idea and the ... more...