Throw Out Your "Selling" Language - Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in ... more...

Interviewing Overqualified Applicants
A manager of a small business recently posted a job opening for a mostly clerical type job. A degree is not required and generally neither is judgment. She also put the level of compensation clearly on the job posting and worked very hard to not over exaggerate the importance of the position.The ... more...

Cash-out Refinance: Turning Lemons into Lemonade
The oft given, rarely followed adage, "Turn Lemons into Lemonade" seems out of place in the world of refinance. But in fact, it is quite appropriate when considering entering into a Cash Out refinance loan. A Cash Out Refinance loan is simply a loan typically on the equity in a home, which is for ... more...

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ... more...

Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and ... more...

Secured Loans Tips
Here are some useful secured loans tips. Secured loans enable most homeowners to borrow capital against the value of their property. A secured loan is where the amount you borrow is secured against the value of your home. This is a loan that's secured on your property, which, if you already have a ... more...

Residential Real Estate - How to Attract More New Clients
Doesn't it seem like everyone you know has a friend, relative, or acquaintance that is a realtor? How could anyone, especially someone new to the industry, possibly achieve success when faced with this much competition?The answer begins to appear when you consider the following questions: How many ... more...

Why Join the Credit Union? Better Benefits are Hard to Find!
What is a credit union?A credit union is a not-for-profit, cooperative financial institution that is owned and controlled by its members. Credit unions serve people that share something in common such as an employer or place of worship. Credit unions allow members to pool their savings, lend to one ... more...