Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.Ive been re-reading The ... more...

Your FICO Score and Applying for a Loan
Have you wondered how loan and mortgage companies decide whether or not to lend you money when you apply for a loan? For nearly all, the decision is based on one version or another of a 'credit score' based on your credit report. The most commonly used credit scoring 'device' is the FICO - software ... more...

Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.1. Not having a marketing plan.Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over ... more...

Credit Cards Truth
Credit cards have moved on to become almost a necessity today. Its rare to find people having no credit card. In fact most of the people have more than one credit card. However, possessing a credit card is not enough. You also need to understand how to use it properly. Sometimes credit cards can ... more...

Are You The Only One Using Your Name?
Identity theft has become an epidemic. Millions and millions of purses and wallets are stolen everyday and many of them are not just taken for the money inside. Thieves can use your credit cards to buy whatever they want to and whose credit does it ruin? Yours. Now, you are probably thinking about ... more...

A Look at Common Types of Loans
People sometimes wonder about common types of loans, especially with all of the different types of loans available.There are many common types of loans that may fall into the same categories, as well as some common types of loans that are only different in one or two small ways.Below are the ... more...

The Worst Cash-Flow Strategy Ever!
Want to achieve a chronic state of personal economic turmoil? Here's how to do it!Live above your means.Perhaps you're already doing it but don't know just how serious your negative cash-flow is. If this is your situation, don't despair. You are not alone! It's estimated that 40 percent of ... more...

Advanced How-To Credit Repair Tips
If you have been denied new credit because of your existing bad credit then you will save time and money by following these three steps.Explains WHY your credit repair rights are legally protected.Describes WHERE you should begin to start your credit repair actions.Dictates HOW your credit repair ... more...

Life Insurance and Life Assurance are Not the Same!
The average man in the street assumes that Life Insurance and Life Assurance are names for the same form of insurance. How wrong they are! But don't hang your head in shame, many financial commentators get it wrong too! Life Insurance and Life Assurance perform different financial roles and are ... more...

Brand Building 101
Building your brand into a brand leader isnt easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You ... more...