7 Ways to Get to the Truth: When the Sale Disappears
Based on his most recent e-mail, "Everything looks good -- I'll get back to you so we can move this forward"--everything points to a probable sale. You feel so relaxed, happy, and hopeful. Then a couple of days go by with no phone call or e-mail. You tell yourself, "He's probably busy. I know he'll ... more...

Credit Card Entrapment - The Secrets are Out
Have you ever wondered why your credit card bill is so high and you can't seem to pay off the balance? Well you are not alone in this. You should be aware of a couple of trick that they use and you probably don't even pay attention to it, but you definitely pay for it and BIG!The next time you open ... more...

Social Networking: A Link To Like Minds
Not all dot-com dreams died when the Internet stock bubble burst.Amazon.com, the king of the dot-com era, is keeping some of them alive in 2005 inside a small office on Capitol Hill.Light floods into a sparse whitewashed room above a yoga studio, where former Amazon director Josh Petersen and his ... more...

Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strengths and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your ... more...

How to Build Great Relationships Through Cold Calling Master the Foundation for Cold Calling Success
Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. Were real people talking about real things. Were interested in the conversation, and it shows.Most of us dislike ... more...

Be Prepared to Travel & Enjoy Your Vacation!
Traveling requires advanced planning and these easy to follow travel tips can make any trip more enjoyable. Being prepared can help travelers avoid many frustrating situations. Have a smart plan when flying, plan your packing, and have a home security plan.With todays busy airports and increased ... more...

How to Buy Your Own Home
Buying Your First HomeBuying Your Own Home isn't nearly as complicated as some folks make it out to be. Your first step should probably be to contact a Mortgage Broker (check out the on-line Mortgage Companies on my Site -- they're a great way to quickly find out how much you qualify for, and they ... more...

Condo Hotel Trends - A Look at the Big Picture in Vacation Home Ownership
Condo hotels are one of the hottest products in todays real estate market. New properties are cropping up in different parts of the country and new buyers are entering the market daily. Things have been moving so quickly in terms of condo hotels, but sometimes it's worth taking a moment to step ... more...

Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.It really is the expression of the essence of your business. It's the foundation of all ... more...

Loan Officer Marketing How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. Its like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critics review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before ... more...

Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Write four or five paragraphs that ... more...