Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strengths and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your ... more...

Seven Ways to Consolidate Your Debt
When it comes to debt consolidation the first thing you want to do is consolidate your debt, but the first thing you should consider are all of your options. There are in fact more options and help out there than you imagined and just because you are in debt does not mean the situation is hopeless ... more...

3 Mistakes to Absolutely Avoid in a 1031/TIC Exchange
We've all made bad decisions in the past. Don't you just hate to hear "I told you so" from your friends and family? Or, maybe you catch yourself saying "If only I'd have...?"Personally, I'm one of those people who prefers to learn from someone else's mistakes. If you're at all like me, and you ... more...

A Home Equity Loan - What You Should Know?
Asking yourself, Is a home equity loan right for me? is the first and most important step to take.Home equity loans have become so popular today because of increasing home values. A home owner can access money for consolidating debt, home improvements, a new car, education or starting a new ... more...

How to Build Great Relationships Through Cold Calling Master the Foundation for Cold Calling Success
Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. Were real people talking about real things. Were interested in the conversation, and it shows.Most of us dislike ... more...

Going to Live on the Costa del Sol, Spain
Thousands of people every year dream of going to live in Spain and a small percentage of them do it, what is the reason for the dream, and how does the reality live up to it?I came to Spain in 1991, 14 years ago at the time of writing, with my husband and three young children then aged 4,7 and ... more...

Be Prepared to Travel & Enjoy Your Vacation!
Traveling requires advanced planning and these easy to follow travel tips can make any trip more enjoyable. Being prepared can help travelers avoid many frustrating situations. Have a smart plan when flying, plan your packing, and have a home security plan.With todays busy airports and increased ... more...

How to Buy Your Own Home
Buying Your First HomeBuying Your Own Home isn't nearly as complicated as some folks make it out to be. Your first step should probably be to contact a Mortgage Broker (check out the on-line Mortgage Companies on my Site -- they're a great way to quickly find out how much you qualify for, and they ... more...

Are You Missing Out On Sales Through Fear of Pain? Improve the Persuasive Power of Your Words!
Education plus Motivation is a powerful formula. But how do you ensure the motivation level in your prospective customers or yourself, for that matter, is really as high as it could be? Easy. You make sure to build pain into your motivation strategy. Our basic survival instincts mean that given a ... more...

Condo Hotel Trends - A Look at the Big Picture in Vacation Home Ownership
Condo hotels are one of the hottest products in todays real estate market. New properties are cropping up in different parts of the country and new buyers are entering the market daily. Things have been moving so quickly in terms of condo hotels, but sometimes it's worth taking a moment to step ... more...

Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more ... more...

Why Good Houses Don't Sell?
When a house doesn't sell as quickly as expected, it's easy (for the owner anyway) to lay the blame on a soft real estate market, or a lousy selling season. After all, neither of those things are the sellers faults, nor under the seller's control. The fact is, though, that 90% of the time when a ... more...

Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.It really is the expression of the essence of your business. It's the foundation of all ... more...

Loan Officer Marketing How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. Its like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critics review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before ... more...