Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks, chunks that can be done in ... more...

Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience will not destroy a firm. One poor brand ... more...

Build Brand Value BIG Time
Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers brand managers, advertisers, researchers - drove a brand into the huge world of commodities, these people ... more...

Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, ... more...

Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your brand with such superficial cosmetics is like saying that people are really only the ... more...

Free Credit Reports: From The 3 Major Credit Bureau's!
Get your credit report online for FREE. Many financial advisors suggest that you periodically review your credit report for inaccuracies or omissions.This could be especially important if you're considering making a major purchase, such as buying a home. Checking in advance on the accuracy of ... more...

Branding Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in peoples heads and is defined by all of that persons contacts with a company. Improving a brand is, therefore, one of the best marketing tools ... more...

Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick.Your marketing message isnt a static entity. It can have a high or low impact on ... more...

Brand Awareness - Brand Identity
About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. Its a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation ... more...

Brand Building 101
Building your brand into a brand leader isnt easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You ... more...

Brand Identity Company Brand Identity Guru
Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Over time, no matter what your ad at the moment says, your brand identity will be the thing people remember and what that gets them to call you ... more...

Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for youor your product or service. Or your firm. Or your firms message. Theyre getting along just fine without you. Until you give them a reason to think otherwise, itll continue that way. This isnt news, though. Thats why you advertise and market. But so does every other ... more...

Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not its who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and ... more...

Branding Advertising Agency
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package ... more...