How to Get Your Customer Talking
Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking.When you approach a prospective customer, it can be a challenge to get the customers attention, let alone getting them to strike up a ... more...

Presenting Your Product
We all know the expression you only get one chance to make a first impression, well it holds true when it comes to presenting your product to your customer.For starters, the last thing you want to do when a customer walks into your office is present the first product that pops into your head.Before ... more...

Mortgage vs. Real Estate Lead Generation
It is fairly common for real estate companies and mortgage brokers to use leads. There is a difference between mortgage lead generation and real estate generation. Mortgage lead generation deals with people who need to refinance their homes or apply for loans, while real estate lead generation is ... more...

A Second Mortgage Vs. A Home Equity Loan
Second Mortgage Tip #1 One Time ExpensesA second mortgage is the preferred option if you have a one time big expense you need to cover. Examples of this include remodeling your kitchen, paying for a wedding, or buying a new car. In these instances a second mortgage will probably work best for you; ... more...

Finding the Right Commercial Mortgage Broker
Make no mistake, there's a lot involved in getting a mortgage loan. For a potential borrower, finding the right broker is paramount, so they can take care of the loan details, and you can concentrate on moving forward with your new investment. To help you prepare in your search for the right broker ... more...

Mortgage Marketing - How to Maximize Your Motivation
Do you have the motivation to succeed in the mortgage industry? Without the drive to succeed you will surely fail.Did you know you can create the motivation you need?I know that sounds odd, but its true. You can consciously define, direct and intensify your motivation to achieve any goal ... more...

Investment Decisions and Mortgage Rates as Long-term Rates of Interest
Small businesses often use loans to finance their investment operations. Small retailers finance inventory with loans. Many construction investment companies build condominiums or even single-family homes speculatively, without specific customers lined up. They rely on mortgage rate to pay for ... more...

Real Estate Stories that Show You How!
Lets begin easing you out of the pits. I mean, comfort zone! Im going to slowly and methodically give you as many little sparks and insights to the relatively simple ways that ordinary people use real estate to achieve extraordinary results.Stories are the best spark plugs. They let you casually ... more...

Rebuilding After Katrina: Smart Energy Choices
Energy efficiency has been part of the American lexicon since 1978 when the Energy Policy Act was first enacted. Since then, energy efficient homes and increased use of renewable energy resources have become the norm in states like New York and California. Policies and programs have supported these ... more...

How to Buy a Home When Your in Your Twenties
A Singles Game of Real Estate (Getting started in your twenties)Due to the fact that most of us grow up in either a rented apartment or our parents single family home, it stands to reason that most people, when beginning to ask themselves the question of purchasing their own dwelling, will come to ... more...

Getting Raw Land, Not a Raw Deal!
There is more to buying raw land than meets the eye and more than a few individuals have wished theyd had a second chance upon finding themselves duped, conned, misled, ill-advised, uninformed, oversold, undereducated and often unprepared. They realize, often too late, that a raw land purchase ... more...

When Your Bills Are Piling Up Here Are 6 Different Ways to Consolidate
When it comes to debt consolidation some people dream of day when all their bills will disappear. Next to hitting the jackpot, a debt consolidation loan is some times the only way out for a debtor. No more playing "pick the bill out of the hat" to see who gets paid, all you have is one affordable ... more...

The Red Flags of Getting a Home Loan
Red flags are indicators that there may be a current or future problem with the borrower or transaction. They help Underwriters isolate pertinent issues that are part of the overall loan evaluation. They are questionable items, and when there are several, they usually indicate that something is ... more...